New Construction vs. Resale: Navigating the 2026 Choice in Brunswick County

If you are starting your home search in Brunswick County this year, you’ve likely noticed a striking divide in the market. On one hand, you see clear-cut, brand-new communities with modern floor plans. On the other, you see the established charm of neighborhoods like Lockwood Folly, where the trees are tall and no two houses look exactly alike.

Choosing between a new build and a resale home is one of the biggest decisions my clients face. In 2026, the "best" choice isn't just about the price tag—it’s about weighing financial incentives against long-term character and lifestyle.

The New Construction "Math": Hard to Beat?

There is no denying that builders are making a strong play for buyers right now. We are seeing some incredible financial incentives that can make a new home feel like a steal.

Currently, one local builder is offering a 3.99% limited promotional rate on a 7/6 ARM, which is fixed for those first seven years. Others have gone as low as 2.99%, coupled with savings of up to $38,000 on quick move-in homes. When you add in "move-in packages" that include a free washer, dryer, refrigerator, and blinds, the initial out-of-pocket savings are substantial. For many, this predictable math is exactly what they need to get into a home today.

The Resale "Soul": Why Character Matters

However, as your advocate, I always remind my clients to look past the shiny new appliances. There is a reason why "character" neighborhoods remain in such high demand.

Established communities offer something a new tract simply cannot: maturity. When you buy a resale home in a seasoned community, you aren't just buying a house; you’re buying existing green space, mature landscaping, and amenities that are already built and thriving. These homes aren't "cookie-cutter." They offer unique architectural details and a quality of build style that reflects the personality of the coastal Carolinas.

The Power of Negotiation

Perhaps the biggest difference in 2026 is your ability to negotiate. With a big-box builder, you are often working with a fixed menu of options. With a resale home, we have the power to create a deal that protects you.

I recently secured a major win for clients on a resale home that had been sitting on the market. We didn't just get a significant price reduction; we also negotiated a comprehensive home warranty to provide total peace of mind during their first year of ownership. That kind of flexibility—where the seller treats you like an individual rather than a number—is a massive advantage of the resale market.

Which Path is Yours?

Whether you are drawn to the aggressive rates of a new build or the unique charm and privacy of an established lot, my goal is to ensure you don't just find a house, but a home that serves your future.

The Brunswick County market is moving fast, but you don't have to navigate it alone. If you’re ready to compare your options and see which path leads to your dream coastal life, please reach out to me at any time. Let's discuss your goals and find the perfect fit for you.