Beyond the Headlines: How Brunswick County Defied the Odds in 2025
As we step into 2026, the national news is filled with talk of a "housing reset." But if you live in Southeastern North Carolina, you know that the national headlines rarely tell the whole story. While other regions are seeing a cooling period, Brunswick County just closed the books on one of its most resilient years in history.
The $2.9 Billion Reality In 2025, our local market nearly touched a historic milestone, finishing the year with $2.9 Billion in total sales volume—a 4.7% increase over 2024. Even more impressive was the sheer activity: 6,090 properties changed hands, proving that the demand for our coastal lifestyle isn't just a trend; it is a permanent shift.
The "Inventory Paradox" of 2026 We are entering what I call a "Two-Speed Market." While neighboring counties like New Hanover have reached a "balanced" five-month supply of homes, Brunswick County remains a "battleground" for buyers.
New listings in our county were up by 13% in 2025, but they are being absorbed almost as fast as they hit the market. Inbound migration from the Northeast and the Midwest continues to fuel demand, particularly in amenity-rich communities like Lockwood Folly and St. James. For buyers, this means that while there is more to choose from, the "good ones" still go fast.
Ocean Isle Beach: The Luxury Surge The most striking data point of 2025 was the growth in our luxury segment. Sales over $1 Million surged by 19% county-wide. On Ocean Isle Beach specifically, we saw record-breaking closings—including a historic $6.4 Million sale—highlighting the enduring value of direct oceanfront and ICW-front properties.
But it isn't just about the numbers. The Town of Ocean Isle Beach is currently focusing on long-term sustainability through the 2025-2026 Land Use Plan (CAMA) updates. With beach nourishment projects scheduled for later this year and a renewed focus on pedestrian safety and "small-town charm," the town is ensuring that the OIB we love today remains preserved for the next generation.
What This Means for You
For Sellers: The 2026 buyer is more discerning. They are looking for "boutique" quality and personalized finishes over "standard" new construction. Strategic pricing and high-end presentation (like our recent 3080 Purple Finch strategy) are the keys to outperforming the competition.
For Buyers: This is the year of "the sophisticated search." With inventory levels up, you finally have the leverage to negotiate on repairs or closing costs, but you must be prepared to move quickly when a unique custom build or a rare resale hits the market.
Conclusion Brunswick County isn't just a place to buy a house; it’s a place to invest in a lifestyle that has proven its value year after year. Whether you are looking for a primary residence or a legacy beach home, the data shows that our coast remains one of the strongest investments in the Carolinas. Keep in mind that general data doesn’t tell the whole story of the Brunswick County market. If you want to know more about resales vs. new construction or island vs. mainland living, reach out today for an in-depth dive!
